Who says money can’t buy happiness? Here’s how much it costs (really) in different cities (2024)

Maybe money can buy you happiness, at least some.

That optimistic conclusion comes froma recent study of how much that amount might be in different parts of the world and the U.S.

A salary of about $105,000, on average, is seen as enough to make people happy in the U.S., although that amount varies depending on where they live, according to S Money, a money exchange service. It used a 2018 Purdue University study that looked at how much money would make people feel satisfied with life. In its new analysis of that data, S Money adjusted that amount by the cost of living in eacharea and calculated what happiness "costs" in those places.

Money’s relationship to happiness is regularly examined by scientists fromPrinceton and Harvard to University of Pennsylvania and more.

“I’m very curious about it,” said Matthew Killingsworth, a senior fellow atPenn’sWharton Schoolwho studies human happiness and has conducted his own study on this question.“Other scientists are curious about it. Lay people are curious about it. It’s something everyone is navigating all the time.”

What do studies say about money and happiness?

Purdue University found the ideal average income for people worldwide is $95,000and $105,000 in the U.S. Beyond that, satisfaction with life deteriorates, it said. At $105,000, the U.S. was ranked 10th-highest in the world out of 173 countries, S Money said, and above the Census Bureau's $70,784 real median household income in 2021.

Happiness in Iran, where inflation this year has hovered around 45%, is most expensive at $239,700 and least expensive in Sierra Leone, Africa, at $8,658 a year, S Money said.

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Does the cost of happiness vary among U.S. cities, too?

Coastal cities tend to cost more to live in, so the amount people need to be happy follows suit, S Money said.

Santa Barbara, California, iswhere happiness costs the most at $162,721 a year, S Money's analysis said. That’s 85% more than $88,032 in Knoxville, Tennessee, thelowest in the country.

Check out the full breakdown here of where your city stacks up.

If more money makes us happy, shouldn’t more money make us happier?

Not necessarily, studies show.

Harvard researchers said in 2011 that it was not the amount of money you have that makes you happy but how you spend it.

“Most people don’t know the basic scientific facts about happiness – about what brings it and what sustains it – and so they don’t know how to use their money to acquire it,” Harvard’s study said. The researchers proposed eight ways to get more happiness for your money:

That may be why of the 94% of Americans who spend impulsively, 64% regrettheir purchases, according to 2,000 people surveyed by budgeting app company YNAB in late June.

Moneyaccounts for just 2% to 4% of ourhappiness, according to former Vassar College instructor and activist Jeff Golden. Golden explores what makes people happy in his book "Reclaiming the Sacred."

The age-old question about money: Can wealth really buy happiness?

What accounts for the rest of our happiness?

Happinessmay not depend so much on how you spend your money but with whom you earn and spend it, experts say.

“The quality of our social relationships is a strong determinant of our happiness,” Harvard researchers said. “Because of this, almost anything we do to improve our connections with others tends to improve our happiness.”

Who says money can’t buy happiness? Here’s how much it costs (really) in different cities (1)

Who says money can’t buy happiness? Here’s how much it costs (really) in different cities (2)

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Medora Lee is a money, markets, and personal finance reporter at USA TODAY. You can reach her at mjlee@usatoday.com and subscribe to our free Daily Money newsletter for personal finance tips and business news every Monday.

Who says money can’t buy happiness? Here’s how much it costs (really) in different cities (2024)

FAQs

Who says that money can't buy happiness? ›

Some new arguments for higher taxes and government spending rest on the claim, supposedly established by empirical studies and by Adam Smith, that money doesn't buy happiness.

Who invented the phrase "money can't buy happiness"? ›

“Money buys everything, except morality and citizens” a quote by Rousseau wrote in 1750, (Vanover, 2021)could be taken as the origin for the very commonly used saying “Money can't buy Happiness”, it explains the limitation money has upon emotional needs.

What is the main argument in money can't buy happiness? ›

Emotional fulfillment: Happiness comes from a sense of fulfillment and purpose, which cannot always be bought with money. Strong relationships, meaningful work, and personal growth are just a few examples of non-material sources of happiness.

Why do people say money doesn't buy happiness? ›

The saying means that true happiness comes from within, not from possessions that can be bought. Beyond the ability to pay your bills, happiness is a state of mind that is short-lived when you base it on physical objects and the numbers in an investment portfolio.

What is the famous quote about money buying happiness? ›

It's good to have money and the things that money can buy, but it's good, too, to check up once in a while and make sure you haven't lost the things that money can't buy.” 9. “Money can't buy happiness, but it can make you awfully comfortable while you're being miserable.”

Who said money doesn't equal happiness? ›

Duh, you might say. Anyone could have told you that; it's hardly a Nobel-prize winning insight. Well, actually, it kinda is: in 2010, Daniel Kahneman, a Nobel prize-winning economist and psychologist, came out with the theory that there was a monetary “happiness plateau”.

Who ever said money can t buy happiness didn t know where to shop? ›

"Whoever said money can't buy happiness simply didn't know where to go shopping." - Gertrude Stein.

Who said money can't buy you life? ›

Quote by Bob Marley: “Money can't buy you life”

What is the money can't buy happiness paradox? ›

The paradox states that at a point in time happiness varies directly with income both among and within nations, but over time happiness does not trend upward as income continues to grow: while people on higher incomes are typically happier than their lower-income counterparts at a given point in time, higher incomes ...

Are richer people happier? ›

“In the simplest terms, this suggests that for most people larger incomes are associated with greater happiness,” says Killingsworth, a senior fellow at Penn's Wharton School and lead paper author. “The exception is people who are financially well-off but unhappy.

How many people believe that money can't buy happiness? ›

A study published by financial planner Empower found more than half of Americans, 59 percent, said they believe money can buy happiness. And if it does, they say it costs around $1.2 million. Still, fewer than 1 in 5 respondents, 17 percent, said financial happiness is defined by reaching a certain net worth.

Can too much money make you unhappy? ›

Indeed, some wealthy individuals are even said to suffer from “affluenza,” a social condition among those who are excessively focused on material possessions and consumerism, to the point where their personal values and behaviors are negatively impacted.

Why do rich people want more money? ›

Money provides status and connections. Big money makes you feel big, bigger than you are. The rich open doors – for each other. Rich people don't know and don't want to know about the lives of poor people, their bills, their empty fridges and pockets, their petty troubles and endless needs.

What actually makes people happy? ›

Incorporating habits into your daily life such as keeping a gratitude journal, practicing kindness, nurturing optimism, learning to forgive, investing in relationships, finding flow activities, avoiding overthinking, savoring life's joys, and committing to goals can make happiness a permanent fixture.

Is it better to be rich or happy? ›

Happiness is more fulfilling: Wealth can provide us with many material comforts, but it cannot guarantee us happiness. Some studies have shown that beyond a certain point, more wealth does not lead to more happiness, but to more problems and dissatisfaction.

Who said whoever said money can t buy happiness simply didn t know where to go shopping? ›

"Whoever said money can't buy happiness simply didn't know where to go shopping." - Gertrude Stein | Instagram.

Who said money can't buy life? ›

Quote by Bob Marley: “Money can't buy you life”

Does Gatsby think money can't buy happiness? ›

Gatsby finds out that his money can buy: a beautiful home, nice cars, friends, however; his wealth cannot buy the one thing that he wants most. Fitzgerald is conveying that money cannot buy certain things. Gatsby's rise and fall throughout the novel show that money isn't what makes a person happy.

Who said money can t buy you happiness but it does bring you a more pleasant form of misery? ›

Spike Milligan Quotes

Money can't buy you happiness but it does bring you a more pleasant form of misery.

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