Tuesday, August 2, 1988 The Herald Television By JERRY BUCK Associated Press LOS ANGELES Madison Avenue's forecasters say the writers' strike is unlikely to have much effect on television network standings in the fall. Executives of two major New York advertising agencies predict NBC (Channel 5) will keep a tight grip on first place in the Nielsen ratings. Betsy Frank of Saatchi Snatchi DFS Compton, New York's largest agency, said ABC (Channel 4) and CBS (Channel 7) would be neck-and-neck for second place. "It's unlikely the standings will change from our original forecasts, even given the fact there will be cut schedules in the fall," she said by telephone from New York. "The pattern of twork viewing is pretty hard to shake.
Joel M. Segal, executive vice president and director of national broadcust for Erickson, also sees tough competition for second place. "NBC will remain the No. 1 network." he said. "If anything, ABC may have a.eg up because of the promotion time available in 'War and Remembrance' to promote its new sched.
ule. I think CBS will postpone its new shows after 'War and Remembrance' in November." ABC plans to telecast the first 18 hours of Herman Wouk's "War and Remembrance" miniseries in seven parts over 11 days in mid-November. It advanced the showing because of a program shortage caused by the writers Both agencies published reports on the fall season as originally planned by the net -kg. Although Segal was more optimustic about the end of the strike, both executives looked for a return to work that would enable the networks to get their new shows on by late November or early December. "I can't make any predictions about individual shows until the strike's over," Segal said in a telephone interview.
"All bets are off until then." Sega! had forecast in the McCannErickson report that despite vigorous competition from cable, videocassettes, Fox Broadcasting and Ted Turner's TNT, the networks would tose only a small share It offered little hope for such long shots of their audience. He said the audience AS "ABC's "Inight Watch" and CBS' "Dirty would drop to about 71 percent this year Dancing" 8. "Close to Home." from 12 percent in 1987. -Erickson predicted "smash "It's impossible to make any forecast at hits" for ABC'S "Roseanne" and NBC's this time," he said, "but I would say 'War "Empty Nest" and "Dear John." It gave and Remembrance' and the Olympics and "passing to CBS' "Murphy World Series on NBC will tend to Increase Brown," and NBC's "Unsolved Mysteries," vlewing. But repeats of old shows and "Baby Boom" and "Tattinger's." series that were never meant to be on the "Roseanne." from the same people who air, like NBC's 'The Hardy Boys," would make "The Cosby Show." stars comeditend to reduce viewing." enne Roseanne Barr AS a blue-collar Frank said clients of her agency already woman Juggling ter husband, kids, home had made their network advertising and a job.
"Empty Nest," a spinoff of "The purchases based on the original tall sched. Golden Girls," stars Richard Mulligan as a ules. She sold the delay in starting the fall widower with three grown children who schedule could alter the performances of has now become an eligible bachelor. It Individual programs forecast in her also stars David Leisure, Kristy McNichol report. and Dinah Manoff.
Judd Hirsch stars in The Saatchi Saatchi DFS Compton "Dear John" as a newly divorced man who report sees ARC's "Roseanne" and NBC's joins a singies support group. "Empty Nest" and "Dear John" as the McCann-Erickson said ABC's "Knight three hottest new shows of the fall. It also and "Murphy's Law," CES's forecast a "very good" chance for CBS' "Almost Grown," "TV 101," "Paradise," "Murphy Brown" and "Almost Grown" "Dirty Dancing." "Close to Home" and the And NRC's "Unsolved Mysteries" and new comedies starring Dick Van Dyke and "Tattinger's." Mary Tyler Moore were likely failures. Strike won't affect fall ratings, seers say TUESDAY AFTERNOON 20 (ESPN) 5:00 2 Video Hits 00000 NOWS Gimme a Break Mister Rogers' Neighborhood 00 Gunmo a Break 12 Three Company Happy Days 20 TON Today 07 Gomer I tia Sesame ARTS Errol Flynn: Portrait of a Swashbuckler (CNN) Primenews OST Ponies of Miklaengi the King's Horses (ESPN) Classic Summer (LIFE)Cagney Lacey (NASH Nashville Now ONCE Nick Rocks E10 The (USA)DANCA Party USA 5:05 (WTBS) The Deadly Tower' 5:30 three's Company Newy Cheers Wild, Wild World of Animals 1D Bosom Buddies WKAP in Cincinnati (5 denson 60 Up on Melody Mountain Beverly Hillbillies Videopolis (DISC) True Adventure Dennis the Menace EVENING 6:00 700 News ABC News NBC News CBS News Nightly Business Report (D Gimme a Break 12 MASK Love Connection The Answer 20 Leave It to Boaver 28 America's Defense Monitor ARTS The Insurance Man' arry King Live! OST and Samantha' (DISCISurvive M00 Bang the Drum Slowly 'To Kill a Cop" "Tough Enough Finders Keepors MC) 'The Barretts of Wimpole Street' (USA Cartoon Express 8:30 000 06 0000 News 4 NewsHour 0 WKRP in Cincinnab Taxi A Current Affair 8 Lecve it to Beaver WE WEDNESDAY MORNING 7.00 4 Gond Morning America Today This Morning Sesame Street Jackpot (D Casper Friends JEM G.I. Joe 42 Thundercats ARES Movie Divorce of Lady X' (CNN)Deywatch Good Morning.
Mickey! on the Move The Get Along Gang (LIFE Kay O'Brien (NASH)Crook a Chase ACT. Or. Snuggles (USA Express 7.:05 (WTBS) Forever 7:30 10 Ghostbusters 4.0 Popeye Friends 02 0J Flintstones 10 Martyn Hickey 72 Bionic Six 4091 Welcome to Pooh Comer (DISC)Pactic Outdoors Nad The Adventures of Tom Sawyer (HA Video Country Darnis the Menace (TacA 'The Shoes of the Fisherman" 8:00 9 Captain Kangaroo 60 100 Hurtlay 10 Pink Panther Friende Scooby-Doo Dink caucers 20 Hertiage Snigars to 18 Street (CHI)Dayweich Donald Duck Presenta Mosary (ESPN Getting FIt Mrs. (LIFE)A thudes TONIGHT'S HIGHLIGHTS "Johnnie Mae Gibson: FBI" Roommates (Lynn Whitfield, Marta DuBois) become friends during FBI training. Based on a true story.
9 p.m., Channel 7. 1 "Fort Figueroa" Pilot drama about a group of residents in Lynn Whitfield a Los Angeles working- class neighborhood. Charles Haid stars. 8 p.m., Channel 7. I "Support Your Local Gunfighter" James Garner is a gambler mistaken for a gunfighter.
Great supporting cast. 8 p.m., Channel 11. 1 "Creator" A biologist, grief-stricken by the death of his wife, clones himself another one. Peter O'Toole, Marie! Hemingway. 8 p.m., Channel 13.
(NASH)New Country NICK Don't Just Sit There The Tumpiationa the Four Tops 7:00 2 Sara Wheel of Fortune Seahawks Live The Last Frontier Newlywed Game Entertainment Tonight MASH ID A Team Hilt Street Blues Praise the Lord Knight Rider National Asidubon Society (CNN)E voning Nows (DISC)New Animal World (NASH)Crook Chase NICK You Can't Do That on television (WTDS) Baseball Attanta Graves al San Diego Padres 7:15 Entertainment Tonight 7:30 2 The Golden Girls 9 10 Jeopardy! Evening Dating Game 2 People's Court The Last Fronter World of Survival (D Taxi ARTS AGE Preview (DISC)Nosh's Ar: (ESPN) 1988 international Water Ski Tour (NASH) VideoCountry Double Dare Haunted Honeymoon" 7:35 Mouseterpiece Theater 8:00 2 Adrienne Clarkaon' Summer Festival 00 Who's the Boss? Matiock Family Ties t2 Fort Figueroa Nova (D Movie A "Support Your Local Gunfighter 03 Will, G. Gord.n Liddy" 03 "Creator" 00 Five 0 Shoulder to Shoulder CHID Yes, Prime Minister (CNN) Disney's Living Seas Great Planes Jaws: Tre Rovenge' (LIFF Cagney Lacey of Gold (NASH) You Can Be a Star NICK Make Room for Daddy (USA)Tales cf the Gold A Heartburn' Monkey 8:30 C3 Full House Amon 10 Perfect Strangors DATS Comedy Break DATS Comedy Break Women's Pro Beach (HASH)American Magazine Lassie 0. Movie "Dreamscape" 8:30 Mister Rogurs' Neighborhood 1 Bugs Bunny Friends (2 Kids Club Cartoons 00 Teddy Ruxpin Love Special 22 He- Man a the Masters of the OST. Dumbo's Circus (ESPN)Basic Training Workout (5 The Karate Country Today's Special 9:00 20 Sandbaggers 00 010 Geraldo Seattle Today Body Winfrey Chain Reaction Sosame Street Brady Bunch Leave It to Beaver Family Feud Get in Shape She-Ra 68 Yen Can Cook ARTS The Ornat Detective (CNN)Sonys Live in L.A. The Wind in the (DISC)Royal Family in Motion (UFE) Day 'Blue Canadian Rock 25.
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Cherry Sosame Street AND World of Survival Walt Disney Presents (DISC)Wild Refuge (NASH)Crook Chase NICE Litte Kusla AFTERNOON 12:00 00 Al My Children Sale of (0 the Century 2 Nova Maigret" Perry Mason Rocktord Files The 70J Club Kraws Burt Russian Roulette" Hour Soviet of Motocross Undercover Gallery (WTBS) Three Stooges 43 Night Gallery (DISC Sails A Crocodiles (ESPN) )SportsLook The Monkees HO Gleason: He's the Greatest (USA)Aired Hitch.ock Pr agents 11:20 6 Nows 11:30 4 Nightline 5 The Beat of Carson 00 Sportsnite Morton Downey Jr. The Honeymooners The Late Show John Jacobs A Swingin' Summer ARTS Previaw pole (CNN)Sports Latenight Ozzie Harriet (ESPN) Sports Center 180 Making Mr. Hight (MAX)Movie Ann Sothern SHO 'Nomads" (USA)Riptide 11:35 El Three's Company 7. Matt Houston 12:00 4 Police Story 10 Lavemo Shirter Blueprint for Succoss 00 Seattle Praise the Lord ARTS Yes, Prime Minister (CNN) News Overnight USY Movie (ESPN)Auto Racing IMSA G1. Joo's Grand Prix of Portland NOCK Make Room for Daddy the 13th, Part A New Beginning" 12:05 2 "Mimi" 6 Feed My People Simon Simon 12:15 Belt" 12:30 5 00 Late Night CD Bamey 3 (D SCTV CATS: Comedy Break TO Ed (USA)Edge of Night 12:35 6 Black Forest Clinic 7 Diary.
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